A week after the release of the micro-documentary Eleven, there were billions of people playing on various web platforms, watching people in 18 to 29 years of age -- how popular the mainstream short video can be seen in 11 books
In recent years, short video has become a new form of Internet communication, its communication form is especially popular with young people, many high-quality content for the audience to bring a new communication experience, become a current audio-visual trend. Recently, the micro-document \"Eleven Books \"(abbreviated as\" Eleven Books \"), jointly produced by the Central Academy of Party History and Literature, the Office of the Central Leading Group for Education on the Theme of \"Never Forget Your Mind, Keep Your Mission in Mind\" and the State Administration of Radio and Television, has received wide public attention and praise, and has made new explorations for the active dissemination and practice of socialist core values.
“I volunteered to join the Communist Party of China, uphold the Party's program, abide by the Party's constitution, fulfill the obligations of the Party members, and carry out the Party's decisions.... At the same time, the short "oath" is also exciting. Although the two members are divided into two different times, they have the same initial mind. Quietly, a dialogue between history and reality makes the tension of the documentary manifest. At the end, the audience was also shocked by the solemn oath in front of the oil press that led the crowd to write the party's vows.
The micro-documentary \"11 books,\" a total of 11 episodes, each in five minutes, reproduced the touching story of a communist. The film breaks through the expression of the traditional documentary, through the combination of the story and documentary elements, to achieve the high-density output of major themes and red themes in the network in short and tough form to spread the attempt.
In the view of the cultural scholar Zhou Kui,\" no matter the program form of micro variety, micro documentary or other short video communication content, it is proved that short video has become a kind of communication form which is close to the times and conforms to the audience's viewing habit, and is a supplement and innovation to the existing traditional communication form \".
Compared with most previous documentary films, Eleven invites famous actors to use the narrator's way, plus the scene deduction reproduction, makes the letter content more vivid, makes the hero image more three-dimensional. \"As a narrator, stars can attract the attention of teenagers, but the key is to make the two more relevant. Sun hongyan, director and researcher of the institute of juvenile studies at china youth research center.
When broadcast on the network platform, the film conforms to the principle of moving priority in the era of media integration, each episode is short, more suitable for mobile end, network platform viewing and sharing, but also more in line with the viewing habits of contemporary young people. According to the data, within a week of the release of the book, mango tv, tencent video, fast hand, twitter, weibo, beep, fun headlines, pear video and other network platforms totaled 100 million. the heat values of the two platforms in youku and iqiyi are all over 3000. Among them, the viewing users were concentrated in the 18-29 age group. It can be seen that the film has been loved by many young people, accurate data refresh people's new understanding of mainstream video. On the beep a netizen on the screen said:\"11 books \"this micro-record film let me really feel what is the chinese communists'initial heart and mission!\" Zhang yixuan, a student at beijing university's school of art, said:\" the documentary has brought 11 martyrs from the screen to reality, turning them into flesh and blood, sentimental and righteous young people of the same age around us, and made those of us who lived in peace more cherish the happy life we have now.\"
It is the key to achieve the maximum transmission effect of mainstream short video by solving history and present, finding the intersection between revolutionary martyrs and contemporary audience. By means of short video transmission carrier, micro documentary
Gao Xiaohong, the minister of journalism and communication at Communication University of China, commented on the film, boldly innovating in artistic expression techniques, focusing on exploring the rich inner world of revolutionary martyrs from the perspective of emotion, using the language and narration of the network era to vividly present the dusty letters of revolutionary martyrs in front of the audience, realizing the spaced dialogue between history and reality. \"The greatest characteristic of the Eleven is to restore 11 British martyrs to ordinary people from the perspective of ordinary people, so that the audience can resonate with each other, which is in line with the current law of communication. Tencent video documentary studio director zhu lexian said.
With the advent of the 5G era, the dissemination value of mainstream short video will be further highlighted. \"In this space, we used to worry about the lack of attractiveness of mainstream content,\" said Li Zhongzhi, deputy director of the network audio-visual program management department of the State Administration of Radio, Film and Television.
Recommended reading \"2018 School of Journalism and Communication Dean Forum \"held \"2018 School of Journalism and Communication Dean Forum\" held at Xiamen University on November 10. Lu Xinning, deputy editor-in-chief of People's Daily, member of the standing committee of the Fujian Provincial Party Committee, Minister of the propaganda Department, Secretary-General Liang Jianyong, Secretary-General Zhang Yan, Secretary of the Party Committee of Xiamen University, and Director of the Department of Higher Education of the Ministry of Education, Wu Yan, etc.
The Fifth World Internet Congress, co-sponsored by the State Internet Information Office and the people's Government of Zhejiang Province, was held in Wuzhen from November 7 to 9. The theme of the Congress is \"Creating a digital world of mutual trust and common governance - building together the Community of Cyberspace Destiny \".